1. Define and pick your target market so that you can customize your message straight to the needs, concerns and interests of your prospects.
2. Ask program management for a comprehensive media list total with contact name, address, telephone number and email address of all trade, business and local press, radio and TELEVISION stations. Also ask them about their media plan for the program
3. Learn which publications are planning a program edition and their due date for press releases. Recognize that much of the trade journals work numerous months ahead of time.
4. Develop a working relationship with the press. Get to know the authors and editors. Volunteer to be a resource for them. Ask about specific stories they are dealing with and think about details you may have to help them.
5. Recognize that editors remain in interested in timely relevant details; market trends, stats, new innovation or item information; interesting product, such as, diy suggestions, techniques, or methods; helpful suggestions; human interest stories, consisting of stars you have coming to the show
6. Investigate other media possibilities not covering the show who might still have an interest in information. Chamber of commerce magazines/newsletters; regional and local service magazines; industry-specific newsletters; cable television or regional talk radio programs.
7. Comprehend the do’s and do n’ts of press sets. A press set should consist of prompt and interesting information; a one-page company bio sheet – business structure, executive personnel chart, sales figures; complete product details – specs, circulation techniques, prices; excellent product pictures; crucial contacts. Do not include outdated, false or overstated info; pictures of your CEO or top executives.
8. Decrease your press kit info so that it is easy and lightweight to suit a bag or briefcase. If your business is reasonably unknown, be creative with your press package folder, for instance intense neon colors or graphics bring in attention. Minimize fancy, costly folders as they do not impress the media. Amazing newsworthy info is exactly what they desire.
9. Reserve interview for significant announcements, new product introductions, but just if they are really new or enhanced, or basic industry patterns – what’s hot and exactly what’s not. The media get very upset participating in an interview which is poorly arranged and where nothing newsworthy is shared.
Post your press set online to make your business news offered to the media, industry experts and consumers in the past, throughout and after the occasion with Online Press Kits from PR Newswire. Online Press Kits increase traffic to your trade show booth and extend your reach far beyond the exhibition flooring when you let all crucial audiences access your press kit details.
Mail, broadcast fax or e-mail press launches about your product/service focusing on exactly what’s brand-new. Constantly have a contact name and number along with your booth location. Arrange interviews with editors several weeks prior to the program. Continue to send them updated info and pictures so they remember your company name.
13. Have a strategy in case a crisis occurs instantly previous to the program, for instance, your CEO resigns, or there is a takeover quote for your company. Be prepared with responses to the media’s and visitors’ awkward questions.
14. Use your website to display beneficial advice along with promoting your show involvement. Make a deal on your website for visitors to gather important info, such as an executive report, when they visit your custom trade show booth.
15. Keep the press office well-stocked with your press kits. Keep some press packages in your cubicle in case the media stop by.
16. Have a media representative in your booth at all times, even over the lunch hour. Be prepared to explain your product and its significance in easy-to-understand, nontechnical terms.
17. Keep show management notified of relevant information for the program daily, and also in case press reporters contact searching for story ideas.
18. Heighten exposure and produce positive publicity through sponsorship opportunities.
19. Ask show management about chances to perform workshops, presentations, or seminars. As a speaker, you are viewed as a market specialist. Some conferences request propositions to be submitted numerous months prior to the occasion.
20. Have a handout for your discussion with company contact details plainly marked on all pages. Have a page outlining exactly what your business does. Throughout your session offer something for free – a copy of the discussion, a special industry report, idea, or list sheet, and have participants pertain to the booth to gather it.
21. Usage newsletters, unique reports, audio cassettes, books/booklets, or computer discs/CDS as effective free gifts. Make sure they include valuable industry-related info.
22. Send post-show news release reporting patterns, data or information on significant newsworthy information/orders that resulted from the program.
23. Collect all publicized media and articles protection before, throughout and after the show, and send them to leading management and your sales force. Consist of the best posts in mailings to clients and potential customers.
24. Produce a state of the industry report based upon your observations at the program and send it out or provide it totally free to prospects/customers responding to a post-show mailing.
25. Send your clients and essential potential customers an audio recording of your discussion or fascinating interviews that took place during the program.